About

SuperRare is an NFT marketplace for curated cryptoart. It allows artists to mint and sell digital artworks as non-fungible tokens. The platform also enables collectors to discover and purchase unique, limited edition digital art pieces. SuperRare provides a platform for artists, collectors, and curators to connect and participate in the growing market for digital art.

History

SuperRare launched in 2018, becoming one of the first crypto art marketplaces. SuperRare commanded a large percentage of the total NFT art market until late 2020 with the introduction and growth of Nifty Gateway, Opensea, and Artblocks. SuperRare is targeting a specific segment of the market with the goal of specializing in high-end art. Rather than catering to the masses like other platforms, SuperRare is focused on creating a network targeting high net worth collectors and high quality creators.

In order to achieve this vision, SuperRare has remained extremely selective in which artists it onboards to the network and promotes truly unique, single-edition NFTs. SuperRare is also prioritizing curation as a way to select and promote the best pieces produced on the platform. With these initiatives in place, just under 7,000 collectors have accounted for all the sales on SuperRare which largely confirms their role as a higher-end art dealer in the NFT world.

In August of 2021, the SuperRare Labs team announced SuperRare 2.0 which introduced SuperRare spaces, the SuperRare DAO, custom 'series' smart contracts, and the $RARE curation token. These product advancements are all aimed at expanding the functionality of the network. SuperRare aims to become an entirely community-driven platform of artistic expression with governance and curation influenced directly through the $RARE token.