PEPE is a meme cryptocurrency designed for entertainment purposes, emphasizing its status as a non-serious, purely memetic digital asset. It operates with zero taxes, and the liquidity provision tokens are burnt, ensuring that contract ownership is renounced. The token is positioned as a playful alternative in the crowded space of novelty cryptocurrencies, appealing to users through its association with internet meme culture.
PEPE is an ERC-20 token launched on Ethereum on April 2023. The token was listed on Binance and other major CEXs in December 2024. Some of the exchanges also listed PEPE around the time were Robinhood, Kraken, Coinbase and Upbit.
In February 2025, Coinbase has added support for Pepe on the Base Network.
In June 2025, eToro listed over 30 assets for U.S. users. Among the listed coins.