User Behavior and Engagement on Lens

Key Insights

• Lens Protocol is a Web3-based social graph protocol that allows creators to own their Web3 identity and data. It also encourages both developer collaboration and competition for the user-facing application development.
• Daily active users and daily engagements on Lens are up 9x and 11x, respectively, since September.
• Through network graph analysis, established applications like Lenster, Phaver, and Orb are arguably the three most influential applications within the Lens ecosystem. However, new applications with novel Web3-based features could start attracting more users.
• Over 70% of active users within the Lens ecosystem have interacted with more than one application, indicating that they are taking advantage of the unique profile portability.
• Social media-based applications have higher short and long-term retention rates than competitors, likely due to their familiar UX and low barriers to content production.

The rise of Web3 social platforms is poised to disrupt virtual interactions and communities by addressing the shortcomings of traditional Web2 platforms. These traditional platforms force users to hand over their data and privacy, but decentralized platforms offer users greater autonomy over their data and digital identity. Within the Lens ecosystem, collaboration and competition go hand in hand, with each application building on the strengths of others to create a thriving ecosystem.