The Value Capture of Social Tokens

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As social tokens begin to proliferate into other consumer sectors like music, art, and entertainment, how we value these tokens become of increasing importance. Although consumers will ultimately purchase social tokens for the benefits they provide, it is impossible to separate the speculative nature that comes with cryptoassets. This is the curse and blessing of tokenized economies.

Brief Recap on Social Token Classes

As the community economy realigns the connection between creators and their followers into a symbiotic relationship, social tokens – personal tokens, community tokens, and platform tokens – are set to generate immense value. Unlike in the Web2 creator economy, the community economy will ensure the value generated will be retained by the creators and their loyal fans.

These social token classes serve as the foundation for how we can examine the layers of value accrual in the social token ecosystem.