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The Social Token Bible

Mason NystromApr 5, 2021 ⋅ 32 min read

On July 21, 2022, the SEC stated that RLY is a "crypto asset security". Note: (1) Messari does not provide financial or trading advice - our services are for informational purposes only; and (2) Messari's services are impersonal - do your own due diligence. Please refer to our Terms of Use for more info.

Social tokens are an intriguing category of cryptoassets. Using social tokens, creators and entrepreneurs could unlock new monetization opportunities leading to a tremendous amount of value being created by this emerging asset class.

Disclosure: The author of this report holds cryptoassets and may own assets mentioned in this report. Please see our disclosures page for more details.

What are Social Tokens?

Since we’re in the infancy of social tokens, the language and definitions are not entirely agreed upon. While the categorization of social tokens will change over time, this report outlines a foundation for how to classify social tokens as an asset class and explain their value proposition.

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Mason Nystrom

96 Reportsmasonnystrom

Mason was a Senior Research Analyst at Messari focused on Web3 protocols and cryptoassets. Before Messari, Mason worked at ConsenSys as a Content Marketer focused on marketing strategy. Mason obtained his Master’s in Business Management at Hong Kong Baptist University.

Mentioned Assets
Outline
  • What are Social Tokens?
  • An Individual Issues a Social Token?
  • Social Token Market Size
  • Types of Social Tokens
  • Personal Tokens
  • Community Tokens
  • Community Economy
  • Social Token Platforms
  • Value Capture of Social Tokens
  • Consequences of Social Tokens
  • NFTs vs. Social Tokens
  • Summary
Author
Mason Nystrom
Mason was a Senior Research Analyst at Messari focused on Web3 protocols and cryptoassets. Before Messari, Mason worked at ConsenSys as a Content Marketer focused on marketing strategy. Mason obtained his Master’s in Business Management at Hong Kong Baptist University.
96 Reportsmasonnystrom
Mentioned Assets