The Classifications of Social Tokens
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Social tokens are one of the most exciting categories of cryptoassets. Using social tokens creators and entrepreneurs could unlock new monetization opportunities leading to a tremendous amount of value being created by this emerging asset class.
Since we’re in the infancy of social tokens, the language and definitions are not entirely agreed upon. While the categorization of social tokens will change over time, the purpose of this essay is to lay a foundation for how to classify social tokens as an asset class and explain their value proposition.
Personal Tokens
Personal tokens are issued by an individual typically through a token issuer like Roll, Coinvise, MeTokens, Fyooz, or Rally. Whether they are Youtube Streamers, artists, or entrepreneurs, individuals can issue social tokens to incentivize their audience and provide greater value.
Mason was a Senior Research Analyst at Messari focused on Web3 protocols and cryptoassets. Before Messari, Mason worked at ConsenSys as a Content Marketer focused on marketing strategy. Mason obtained his Master’s in Business Management at Hong Kong Baptist University.