Pro
GameFi Monetization: A Framework for Redefining Play-to-Earn
Key Insights
- Today's traditional gaming industry monetizes through social (assets with social value) and utility (assets with in-game value).
- There are apparent flaws in the play-to-earn (P2E) gaming model, primarily that P2E creates a pay-to-win game dynamic and requires significant upfront investment prohibiting more players from participating.
- Gaming monetization typically falls along two axes, utility value and social value. Most NFT games have opted to monetize for utility value when their games might be better poised to monetize social value.
“I believe business model innovation is more disruptive than technical innovation” - Fred Wilson, co-founder of Union Square Ventures
Like its fictional characters, the gaming industry keeps evolving. The sector consistently lies at the edge of disruption, where it has historically discovered both technological and business model innovations and adapted them to ever-changing demands.
Let us know what you loved about the report, what may be missing, or share any other feedback by filling out this short form. All responses are subject to our Privacy Policy and Terms of Service.
Mason was a Senior Research Analyst at Messari focused on Web3 protocols and cryptoassets. Before Messari, Mason worked at ConsenSys as a Content Marketer focused on marketing strategy. Mason obtained his Master’s in Business Management at Hong Kong Baptist University.
Mentioned Assets