Exploring Consumer Crypto Trends

Key Insights

• Consumer crypto is continuing to grow at both the infrastructure and application layer. The six trends are Virtual Beings, Decentralized Social, Onchain Gaming, NFT Financialization, Content Co-Creation, and Digital / Physical Intersection.
• For each trend, an evaluation framework consisting of the total addressable market, time to market, value capture, behavior shift, and distribution is applied.
• Virtual Beings and Decentralized Social were rated the highest, driven by their large markets and potential for value capture.
  

Crypto developments, like many other industries, swing back and forth between application and infrastructure cycles. Consumer crypto has gone through multiple iterations of the application / infrastructure cycle:

• CryptoKitties led to the ERC-721 NFT standard;
• The ICO era of crypto led to the direct development of the Gnosis Safe, now leveraged by many teams and holding over $30 billion in assets on Ethereum Mainnet;