Decentralized Social Protocol Map

Key Insights

• Traditional social platforms own over $230 billion of market value compared to creators who earn approximately $7 billion representing a sizable incentive for Decentralized Social.
• Decentralized social (DeSoc) breaks apart traditional tech stacks resulting in more interfaces for developers to build new business models and features.
• There are currently four main DeSoc social graph protocols: Lens, Farcaster, CyberConnect, and DeSo.
• Of the four, Lens has the most active posting users and the largest application ecosystem.
• Lens' and CyberConnect’s smart contract designs enable more feature potential compared to the network designs of Farcaster and DeSo at the expense of scalability.

Traditional social products are often considered fully packaged content feeds and communication apps. At their core, however, they are primarily identity products. They provide the foundational connection between a person's digital persona and their data, content, and social connections. The person-to-content linkage is foundational to digital communication and yet, it is monopolized, monetized, and manipulated via sugary feeds built by a select few closed platforms.