Cardano and New Balance are teaming up to stop counterfeit shoes

IOHK CEO Charles Hoskinson announced a partnership between Cardano ($ADA) and New Balance on Saturday. The partnership will utilize the Cardano blockchain to ensure the authenticity of New Balance shoes. New Balance will be announcing more news on October 14, Hoskinson said. In a statement about the announcement, IOHK’s Tim Harrison explained:

“IOHK is collaborating with New Balance on an authentication pilot project. This is a consumer-level verification solution which will allow purchasers to confirm the authenticity of footwear on the distributed ledger."