As Tony Sheng writes, creating market value for crypto startups depends not only on real use-cases, but also leaning into one's natural strengths. Traditional management counseling focuses on addressing what you lack while newer methods emphasize improving relative strengths. Zoom, a telecommunication firm, focused on its strength of reliability and fought off behemoths like Google and Cisco. For crypto startups facing dominant protocols like Bitcoin ($BTC), Ethereum ($ETH), TRON ($TRX), and EOS ($EOS), each in a respected area from 'digital gold' to betting ecosystems, leaning into relative strengths is the key to user adoption. In other words, sharpen the knives you have, not the ones you don't have.