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Web3

A Primer on ENS: More Than Domain Names

Mason NystromNov 15, 2021 ⋅ 9 min read

Blockchains inherently make for great asset registries and one of the largest digitally native assets are domain names. Domain names are digital assets that map IP addresses to more human-readable names (e.g. 13.57.64.34 to Messari.io). As one of the first native digital assets, domain names, it’s no surprise that various projects have tried to bridge internet domain names on blockchains since the inception of Bitcoin.

ENS: Ethereum Name Service

Ethereum Name Service (ENS) is a domain name registry protocol that maps a readable name (e.g. name.eth) to an Ethereum address.

Benefits of ENS

ENS provides a few key use cases:

  1. Web3 Identity/Username
  2. Native Payments
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Mason Nystrom

96 Reportsmasonnystrom

Mason was a Senior Research Analyst at Messari focused on Web3 protocols and cryptoassets. Before Messari, Mason worked at ConsenSys as a Content Marketer focused on marketing strategy. Mason obtained his Master’s in Business Management at Hong Kong Baptist University.

Mentioned Assets
Outline
  • ENS: Ethereum Name Service
  • ENS DAO: Going Full DAO
  • ENS Governance
  • ENS Sustainability
  • The Future of ENS
Author
Mason Nystrom
Mason was a Senior Research Analyst at Messari focused on Web3 protocols and cryptoassets. Before Messari, Mason worked at ConsenSys as a Content Marketer focused on marketing strategy. Mason obtained his Master’s in Business Management at Hong Kong Baptist University.
96 Reportsmasonnystrom
Mentioned Assets