TaTaTu is a social media and entertainment platform where people are rewarded for both creating or providing content and watching it
TaTaTu looks to bring a new model to the media and entertainment industry that allows for greater transparency, control and choice. Consumers can enjoy free content and earn money for viewing advertisements with complete knowledge of how their data is being used to inform advertising decisions. The native TaTaTu token is used for advertisers to purchase ads, to pay content creators and consumers, to track video distribution rights, and in the future for an e-commerce store to purchase TaTaTu and celebrity merchandise. TaTaTu Enterprises takes a small percentage of fees to maintain the platform. Video producers will also have access to a digital management tool to locate the rights to their videos to reduce piracy.