The Tael ecosystem is a marketplace of goods that are verifiably authentic through the use of blockchain & NFC technology, combating counterfeits. Tael is used as a loyalty point to incentivize & reward consumers in this safe-product ecosystem.
Tael is a digital token used in the Tael ecosystem of safe consumer products. Consumer goods inside the ecosystem are secured from counterfeit attempts through banking-level, tamper-proof NFC smart-labels, which are linked to their digital representation on the blockchain. Consumers touch the label with their smartphones to verify a product’s authenticity, discover the product’s journey along the supply chain, and are rewarded for their purchase with the Tael token. Tael is used as a payment method across the Tael ecosystem and its partners.
