Serenade is a music technology company that enables artists to create and distribute physical merchandise embedded with digital content, termed "Smart Formats." These items, equipped with NFC technology, allow fans to access chart-eligible music and bonus materials upon interaction. The platform manages the manufacturing, customization, and global distribution of these products, and facilitates content management through its Creator Platform. Serenade's offerings are recognized for chart eligibility in multiple countries, including the UK, Ireland, Australia, and Germany.