Measurable Data Token (MDT) enables individuals to control and monetize their data through the blockchain. The company's consumer-oriented product, RewardMe, rewards users for the data they contribute. It anonymizes and aggregates the data, creating smart contracts to ensure users receive their share of the profits. For businesses, Measurable AI provides real-time and actionable consumer insights built with blockchain technology, collecting over 20 billion anonymous data points from online shoppers worldwide. All data transactions are traceable and anonymously stored on the blockchain.