Me Protocol is a digital platform offering a loyalty rewards system to businesses. This system, known as Frictionless Open Rewards™, allows brands to retain the control of a closed loyalty program while benefiting from the customer retention and acquisition features of an open program, facilitated through an API integration. Consumers can redeem rewards across products and services from any connected brand. The platform features plug-and-play integration for businesses and includes a solution for fair cross-brand redemption.