Laylo is a Drop CRM platform that provides tools for creators to announce and manage their releases, such as merch, tickets, and content drops. Creators can use powerful features like Instagram DMs to engage with fans and notify them of new drops. Additionally, Laylo offers Playbooks, which provide step-by-step guidance for planning successful drops. The platform also includes extras such as flexible embeds, tracking pixels, and integrations. Pricing starts at $15 per month.