Jelly is a protocol for token rewards that aims to build a Rewards Community. The protocol allocates 55% of tokens for various reward purposes such as platform testing, marketing growth, liquidity, user onboarding, and partner incentives. It offers rewards recipes including airdrops, farming with NFTs, and staking options. The JellyDAO will play a significant role in rewards allocation over time. The protocol is still in alpha and welcomes bug reports on its discord channel.