HypeLab is a Web3 advertising network offering services to both advertisers and publishers. For advertisers, it provides a platform to manage and upload images and videos, as well as design campaigns. Advertisers can target Web3 users using on-chain and off-chain properties, with bidding options and performance tracking. For publishers, HypeLab offers software development kits (SDKs) for integrating ads into apps, delivering personalized ads based on public wallet addresses, and tools to track revenue and ad performance.