Fuul is an affiliate marketing protocol designed for the crypto industry, enabling projects to partner with influencers and publishers to reward referred transactions. It features smart contract-based transparency and trust, with escrow for budgets, cookieless wallet-level attribution, and onchain conversion tracking. Fuul automates affiliate and referral campaigns, providing analytics for off and onchain conversions, simplifying discovery, program setup, and payouts. It supports EVM-compatible networks, aimed at enhancing Web3 growth partnerships without complex technical integrations.