Embed Protocol is a community engine that operates in the metaverse and Web3. It discovers, tokenizes, and activates communities while connecting Web3 users with their favorite brands. The protocol allows brands to effortlessly connect with Web3 users, build social clout, raise cultural credibility, and create value in the Metaverse. In turn, Web3 users can monetize their engagement, collect rewards, and become brand ambassadors within a like-minded community.