Obvious Ventures is a venture capital firm that helps grow purpose-driven companies using breakthrough technologies. Their investment focuses on three pillars: Sustainable Systems, Healthy Living, and People Power. They support entrepreneurs in transforming industries such as industrial systems, healthcare, food, consumer goods, financial services, insurance, and work productivity systems. Obvious Ventures has a track record of supporting successful companies like Apple, Twitter, Patagonia, Beyond Meat, Proterra, and Diamond Foundry.