The SEC announced today that it charged Eran Eyal and his company Shopin with defrauding investors in its $42 million unregistered Shopin Token ICO. The complaint alleged that from August 2017 to April 2018 Eyal conducted a fraudulent unregistered securities offering by selling Shopin Tokens in its ICO. The complaint further alleges that Eyal made numerous misrepresentations in connection with the offering, misappropriated at least $500,000 of investor funds for personal use, and ultimately failed to deliver a functional platform. Shopin planned to use the proceeds of the offering to develop a blockchain based retail platform that would store and track shopper profiles across online retailers and recommend products based on this information.
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