NBA's Sacramento Kings partner with Blockparty to launch a rewards token for fans
The NBA’s Sacramento Kings are the first U.S. professional sports team to develop a crypto token for fan rewards, which will be launched as a joint effort with blockchain-based event ticketing platform Blockparty. “Fans can get those points and put them in their wallets and experience it all on the blockchain platform,” Kings CTO Ryan Montoya told CoinDesk. Blockparty is putting together a case study on the project, CEO Shiv Madan added, in the hope that it will be shared with other NBA teams if the project is deemed a success.
Let us know what you loved about the report, what may be missing, or share any other feedback by filling out this short form. All responses are subject to our Privacy Policy and Terms of Service.