Miller Lite is teaming up with a blockchain marketing company for a customer engagement game
Miller Lite is teaming up with Vatom Labs, a blockchain marketing company, to built the the latest iteration of its “Know Your Beer” program, CoinDesk reports. This "mobile education game" leverages non-fungible tokens to provide the quiz, social badges, rewards for social media sharing and to ensure that the $5 prize token “cannot be counterfeited.”
Let us know what you loved about the report, what may be missing, or share any other feedback by filling out this short form. All responses are subject to our Privacy Policy and Terms of Service.