🍫 Hershey chocolate company joins a blockchain consortium to track cacao “from bean to bar”
The Hershey chocolate company has joined AdLedger, a blockchain-focused consortium co-founded by IBM. Hershey’s use of blockchains could expand to the operation of chocolate factories, allowing them to attempt tracing cacao “from bean to bar,” according to Vinny Rinaldi, head of addressable media and technology for Hershey.
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