Grayscale, a crypto asset managing firm, has launched an anti-gold campaign, #DropGold, to raise awareness of Bitcoin ($BTC) as an alternative and superior store-of-value. Accompanied by a 42-second advertisement, the campaign is targeted at older generations to undercut traditional financial mindsets. Investment forecasts by Grayscale show only a five percent change in a pure gold portfolio to Bitcoin could realize "an annualized return that was over 5% higher than that of a pure gold allocation, with lower volatility."