Coinbase has proposed onboarding MakerDAO, creators of DAI decentralized stablecoin, as the first client of its USDC Institutional Rewards program. The proposal involves moving 33% of USDC from Maker Protocol's Peg Stability Module (PSM) to Coinbase Prime, an estimated $1.60 billion, for a yield of 1.5%. The move could earn MakerDAO approximately $22.5 million annually.

Source: Dai Stats
The submission (MIP81) is a response to MakerDAO's “Declaration of Intent to Invest in Short-Term Bonds.” MakerDAO had requested "any party" to provide a solution that allows the organization to generate revenue from its underutilized balance sheet. The protocol also sought to eliminate the bad PR and counterparty risks associated with holding centralized stablecoins. As a custody provider, Coinbase claims to be uniquely positioned to meet MakerDAO's evaluative criteria for safety, cost structure, and flexibility.
There is support for the proposal from MakerDAO Co-Founder Rune Christensen, Sam McPherson, who authored the proposal implementing the PSM, the MakerDAO Growth Core Unit and Strategic Finance Core Unit, and some of the DAO delegates. However, there was a similar amount of opposition, with recent sanctions against Tornado Cash illustrating how centralized entities can expose the DAO to regulatory risk.
To understand the impact of this proposal on MakerDAO, Coinbase, and Circle's fiat stablecoin USDC, more context is needed.
Coinbase specifies that Maker Governance will need to appoint an arranger to facilitate its onboarding to Prime via Coinbase, Inc. However, the custodial service will be provided by Coinbase Custody International, Ltd. (CCI).
CCI is a private company incorporated in Dublin, Ireland; it is not licensed in any jurisdiction as a custodial service provider and offers its services to clients in jurisdictions where registrations and/or licenses are not required. Thus, while Coinbase, Inc., the parent company, and Coinbase Custody Trust Company, LLC (Coinbase Custody) are licensed and regulated by the U.S. Government, CCI is not. CCI’s mission is to serve international clients as a custodian and manage Coinbase’s staking services.
This arrangement is supposed to allay fears that the government could pressure Coinbase, Inc. into seizing a client’s asset. Further, the company asserts that clients’ “assets are held in segregated accounts,” not traded, and "cannot be deemed as Coinbase assets” for claims from Coinbase creditors. Therefore, in the case of bankruptcy — à la Three Arrow Capital or Celsius — MakerDAO’s USDC in custody would be safe.
In terms of cost structure and flexibility, Coinbase will not charge MakerDAO any custody fee, and the DAO will be able to unwind the USDC from Coinbase’s custody in under six minutes (MakerDAO’s declaration required a minimum of a week unwinding under normal circumstances and two weeks in stressed situations). On the other hand, Coinbase will pay the USDC reward to Maker based on its USDC Institutional Rewards POC program rates: 1% APY on the first $100 million and 0.1% more APY on each $100 million after that with a maximum of 1.5%, on the calculated weighted average of assets each month on the fifth business day of the following month.

Source: Messari
The final payment will be in January 2023 if the proposal passes and is enacted. Assuming the proposal passes and is executed for Q4, Maker will earn ~$6 million in risk-free USDC reward before Coinbase reevaluates its reward rates for 2023.
MakerDAO seems to have found a good deal for just holding USDC from PSM in a Coinbase wallet. The proposed 1.5% yield in reward is more than the targeted 1% yield stipulated in the declaration, albeit the same goes for the targeted allocation of $1 billion. Since this isn’t “technically” an investment, MakerDAO will not need to award 1 million DAI to finance the solution.
But "there ain't no such thing as a free lunch," and DAO members and delegates who have yet to pledge support of the proposals still have two questions: “Where does the reward come from?” and “What’s in it for Coinbase?”
Coinbase stated that the USDC rewards for the program come from an inventory of USDC that it funds through USDC purchases and payments from a revenue-sharing agreement with Circle. Along with Circle, Coinbase is a founding member of Centre, the issuer of USDC. In other words, MakerDAO will be entitled to a share of the revenue generated from USDC reserves through the custody of USDC with Coinbase.
Coinbase had just come off a not-so-great quarter, reporting a loss of $1.1 billion in Q2 2022. The company is working to improve its bottom line, especially by growing its institutional clientele. They had already succeeded in establishing a partnership with BlackRock, the world’s largest asset manager, to onboard users to Coinbase Prime. Similarly, securing MakerDAO as a Prime customer would be a huge win for the company’s reputation, wrapping up the year at the cost of ~$6 million. Maker is the longest-running project in the decentralized finance (DeFi) ecosystem powering the largest decentralized stablecoin in the world, DAI.
The proposal comes against the backdrop of the Tornado Cash sanction. Circle and Coinbase’s decision to blacklist the OFAC-sanctioned wallet addresses magnified the concerns of the DeFi ecosystem. At the same time, the proposal was submitted just a day after Binance announced it would be ending support for USDC trading pairs and auto-converting USDC deposits into BUSD. All of these events were invariably impacting USDC utility and, thus, its market cap.

Source: CoinGecko
Since the bulk of DAI gets minted with USDC, the correlation is a reduced circulating supply. A reduced circulating supply for USDC equates to a reduced amount of revenue generated from USDC reserves, which results in reduced revenue for Circle and Coinbase.
MakerDAO will have to manage the Pros and Cons of MIP81 to ensure it arrives at the best decision. These Pros and Cons have been summarised as follows:

Source: MakerDAO Forum
Rune believes that the regulatory risk of a seizure by holding USDC in the PSM and custody of the USDC with Coinbase is no different. Since Maker must rely upon its RWAs in the short term, the DAO should take advantage of them to build the capital it needs. The Coinbase proposal is in line with MakerDAO’s Endgame plan and allows the DAO to quickly use its underinvested balance sheet. Nadia Alvarez, MakerDAO’s Head of Growth, also pointed out that the proposal aligns with the DAO’s restructuring plan: one of its proposed MetaDAOs could act as an arranger in facilitating the deal with Coinbase.
The MakerDAO Delegates' call revealed that there were uncertainties regarding the proposal that needed clarification. The custody process could be automated using smart contracts to win DAO members' confidence. Considering recent precedents, it's unsurprising that community members prefer to verify rather than trust the details of this proposal.
Suppose the community decides to move forward with the proposal. In that case, MakerDAO will have to find ways to balance its decentralization ideology and the long-term sustainability of the protocol.
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Karo joined the Messari Governor team in late 2021 and specializes in decentralized governance and digital ethnography. He is also a contributor at the Aragon Network DAO and has a background in economics and finance.