"When you look at the data, it's still very much an early adopter market," says Tom Jessop, President of Fidelity Digital Assets. Fidelity Investments has maintained significant involvement in the bitcoin and digital asset space since the early 2010s, and is now building crypto products targeting institutional investors. But regarding potentially bringing the 401(k) side to crypto, Jessop says: "I don’t think that market’s ready for this."