Ethereum MarketingDAO launches

The MarketingDAO, an attempt to unify the marketing and communication efforts around Ethereum ($ETH), has launched. A fork of MolochDAO, Marketing DAO is comprised of an initial group of 50 Ethereum community members that have experience as marketers, communications professionals, technologists, designers, writers, and brand experts. Among the items being addressed by the group are brand positioning, audience research, strategy, and ensuring a ground presence at crypto events.

Why It Matters:

• Decentralized networks are built around narratives. The strongest story will attract investors and developers but because these groups are decentralized there are often conflicting ideas on what the narrative should be. Using a DAO to coordinate these ideas could be an interesting use case for DAOs and mirrors what MolochDAO is doing for Ethereum development and Meta Cartel is doing for dApps.