Bet-to-Play: The Real 10x Paradigm Shift in Crypto Gaming

Key Insights

• Play-to-Own (P2O) makes big improvements on its predecessor, Play-to-Earn (P2E), but it may be insufficient on its own to catalyze the accelerated growth of crypto gaming.
• Bet-to-Play (B2P) is a new model that combines with P2O to amplify crypto gaming’s value proposition. It allows developers to directly monetize game time spent and gamers to double down on competitive gameplay via wagering.
• B2P sits at the intersection of two large, growing markets: gaming and gambling. For context, the mobile gaming market’s revenue is projected to match the ~$230 billion social network ad market revenue by 2025.
• Modeling B2P revenues using reasonable projections of decently successful game projects added revenues between $3-10 million. Outsized success numbers from Fortnite yielded a projection of $10.75 billion in added revenue.
• Prominent risks against B2P include distribution, cheating, lack of consumer discretionary funds, and unforeseen breaks in the mechanism itself. Solving these and other unknown problems is an area of opportunity for further research, development, and investment.

Play-to-Own (P2O, also called Free-to-Own) has gained increasing consensus as the best crypto gaming model. It replaces the pyramid-scheme-esque economics of its predecessor, Play-to-Earn (P2E), with fairer economics centered around the issuance of free NFTs.