🎨 [Analysis] Why your blockchain startup needs UX design – Maya King

A major component of modern product development is often overlooked: understanding what people want. Mass adoption of blockchain will be a design problem — not a technology problem. Good UX design and clear language will be the key to accelerating mass adoption. Blockchain technology has a relatability challenge. In general, the world of blockchain has mostly been very technically focused and under-designed, as innovators and early adopters experiment with new apps and systems. Here are four ways to apply UX design principles to your blockchain project to increase adoption:

• Design for humans – You need to understand the problem you’re solving, who you’re solving it for, and why. The key to adoption is that for a person to perceive an idea, behavior or product as new or innovative, it must add some kind of value to that person’s life.
• Design to build trust – To turn visitors into customers, your website must establish trust and present as credible. There are four credibility factors that communicate the trustworthiness of a website: design quality, upfront disclosure of information, comprehensive content, and a connection to the rest of the web.
• Design for understanding – How much of blockchain technology do everyday users really need to understand? UX design principles can help create an intuitive user experience that does not require background knowledge or extensive explanation.
• Design to stand out – When offerings and prices of competitors are similar, the design of their websites becomes a major deciding factor. It’s important to remember that other blockchain projects are not the only competition.