Mastercard is investing in cryptography, but in a socially conscience way. The companies Girls4Tech program is looking to sponsor 300,000 girls by the end of 2019 for STEM-based education initiatives. “Cryptography and cyber security are crucial fields," says Dana Lorberg, "but finding women in them is like finding unicorns." Through the program, Lorberg and Mastercard hope to create the next generation of Mastercard employees competent in cryptography, employees with a rare expertise demanded today.