As backlash against “surveillance capitalism” intensifies, user rebellion is forcing a design rethink at these companies, explains Michael Casey. Because of the underlying principles of blockchains and cryptocurrency technology, these companies are taking an increasingly serious look at integrating this technology. Facebook is experimenting in this space with its highly anticipated and speculated blockchain team. And Jack Dorsey seems to "have gotten religion", says Casey, when it comes to Bitcoin and and the Lightning Network. Perhaps these changes and the energy continuing to compound in the blockchain space can force these corporations to adopt a new business model in which users are no longer the product but the consumer.