Europe implemented strict anti-money laundering (AML) requirements in June 2018 as an update to their existing AML directive, and the deadline for the new rules' implementation by crypto exchanges is January 2020. Noelle Acheson explains why the heightened customer information requirements implemented across Europe matter for crypto (with Game of Thrones-themed analysis) and speculates on the probable market effects and new business opportunities that these more-onerous requirements could end up creating. Stricter regulation is rarely seen as a friendly development in the digital asset industry, but Acheson says: "what is seen by many as cryptoβs greatest threat could end up being its greatest opportunity."