❌ [Analysis] The decentralized threat to advertising – Peter McCormack
New threats to the advertising industry that arise from decentralization-inducing technologies (ex. crypto & blockchain) include:
- Tech that blocks advertisers from promoting their lies
- Tech that prevents advertisers from customizing their lies
- Tech that prevents advertisers from knowing who they are lying to
- Tech that blocks advertisers from tracking the performance of their lies
Ad companies will need a new model and framework to succeed in the decentralized web. The ad industry is collateral damage of the war between tech and privacy.
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