Google is moving into crypto, just in a different direction than other big tech firms. While others, like Amazon or Microsoft, focus on blockchain applications, Google is working on data analysis, quantification, and user experience. The project is a subset of Google Cloud and is harnessing big data and application program interfaces (API) to search blockchains like Bitcoin ($BTC) and Ethereum ($ETH). Just like Google Search in the early days of the internet, Google is using its 'BigQuery' system for generalized searches across blockchains. BigQuery is growing and hoping to add altcoins like Litecoin ($LTC), Bitcoin Cash ($BCH), Dash ($DASH) and more.