A rise in the demand for Bitcoin ($BTC) comes from three main sources: demand for digital cash, demand for a neutral settlement network, and as a hedge against system failure. Current digital systems are digital payment systems while Bitcoin is digital cash, meaning it adopts the finality feature of cash within a digital framework. As the United States' monetary abuses continue to be thwarted and probably rejected, Bitcoin can serve as an international, non-political settlement network. Hedging against a catastrophic system collapse--'doomsday insurance'--is an increasingly acknowledged source of demand for Bitcoin. In this view, Bitcoin must only out compete the worst fiat, not the U.S.D.