Complexity theater, where the presentation of ideas is complicated to make those ideas seem more valid, has wreaked a particular havoc on the crypto space according to Nathaniel Whittemore. But, according to Whittemore, it doesn't have to be this way. Whitepapers have become the defacto way to announce a project, and in many cases this makes sense. Blockchain networks are technical, and detailing the way they work is important for future users. Complexity becomes a problem when projects use the natural complexity of blockchain to dupe investors by introducing technical references as a marketing tool. Projects that focus on using complexity as a 'shock and awe' approach are guilty of this. Others that can find a way to describe the problem they want to address and the technology they will use do not fall victim to complexity theater.