[Analysis] BAT: A Dark Horse Worth Paying Attention To - Alex Gedevani

Facebook and Google are “attention merchants” as Tim Wu says, and they have succeeded in capturing the mind space of their users and selling it to advertisers. This business model built on attention is killer, but Internet advertising is not without its problems, and those issues are at the core focus of projects like Brave. In this analysis, Alex Gedevani unpacks the growth of the internet to date, the progression of regulators grappling with this new technology, and how users now want to take back their data from advertisers and "attention merchants." Gedevani unpacks how Brave is working to position itself to disrupt online advertising and potential new trends in online data management, advertising, and "attention merchandising" that could emerge with a new wave of personal privacy.