🎈 [Analysis] Airdrops are a marketing play (and that's ok) – Michael Casey

Michael Casey argues that airdrops can be viewed as a marketing expense in the service of promoting community adoption as adoption requires some level of marketing. A currency is nothing if it is not widely used. And that can’t be achieved unless people make some cost-incurring effort to encourage widespread usage. If you level charges of a scam, it isn’t enough to just point out asymmetric payoffs, which are simply the reality of the adoption curve. Assessing such situations requires nuance. Michael cautions against quickly jumping to condemn particular community development undertakings, including airdrops. These are not cut-and-dry issues.