82% of American consumers are open to using blockchain-based tokens as part of existing loyalty programs, says KPMG report

According to a new survey from "Big Four" auditing firm KPMG, 63% of American consumers perceive blockchain tokens to be an easy form of payment. Only 33% of consumers are “highly familiar” with these defining properties of blockchain-based tokens, but 63% perceive them to be an easy form of payment and 55% believe they can facilitate better loyalty reward schemes. 82% of consumers are open to using blockchain tokens as part of an existing loyalty program, with 81% saying they would trust the use of such tokens more readily if they are already signed on to a firm’s loyalty program.

Arun Gosh, KPMG’s U.S. based blockchain lead, said in a statement accompanying the report:

“Tokenization [...] provides inspiring new ways to classify value, either by creating new assets or reimagining traditional ones [...] Businesses that take advantage of tokenization can open the door to entirely new process improvements, revenue streams and customer engagement opportunities.”